Why Should You Use a Real Estate CRM? 5 Benefits for Your Business

53% of real estate agents use notepads, spreadsheets, and emails to manage customer relationships. Meaning, realtors spend most of their valuable time recording data when they should be making strategies to close leas.

This is where CRM comes in; it helps real estate agents with their daily workload by eliminating the need to do the paperwork manually. CRM has helped solve the following challenges faced by real estate companies of all sizes:

• Real estate agents need cloud-based access to information
• Realtors who deal with a high volume of data to create insights and reports
• Agents who need to follow up with the customers
• Clients who want immediate response from the agent to close the deal

A typical day in the life of a real estate agent is a whirlwind of meetings with potential clients, other agents, conducting open houses, and more. In such a packed routine, real estate agents don’t have the liberty to head back to the office and get the required information and data from the office computer. And on top of that, fill out all the paperwork at the end of the day.

However, with Real Estate CRM, you have your entire real estate agency at the tip of your fingertips. With CRM, you can take your office with you and access all the customer data and information you want on a single platform. It gives you a head start on a new client or a property as you have the right information at the right time.

The Benefits Of A Real Estate CRM

Some of the most prominent benefits of a CRM for real estate agencies include a boost in efficiency and company growth. However, in reality, the benefits of a real estate CRM go beyond saving time for realtors and improving productivity and efficiency.

Here are the top five benefits of using a CRM for your real estate agency that you might be missing out on:

1. Smart Reporting and Analytics

Managers and realtors need daily reporting to see where the company stands. With so many customers and property listings, it gets hard for the real estate agent to keep track of all the variables, including costs, commissions, selling fees, and more.

This is where the CRM comes into the picture. It not only collects and organizes data but also uses smart reporting techniques to generate reports. It also uses the data to create customizable charts and graphics to make the information easy to understand.

2. Segment & Prioritize Leads

Follow-ups can take a lot of time, no matter the size of your real estate agency. Dealing with inquiries and online listings can be a real challenge for real estate agents, and a slight delay can result in missed opportunities.

CRM helps segment leads and provides full control over your sales funnel. You can choose to segment leads by their location, timeline, or even their budget and then determine where they land in the sales funnel.

This level of control can be a game-changer for your company. For example, you have an open house planned for the weekend, and you want to send invites to potential leads and customers. All you have to do is apply the filter to segment the leads according to their zip codes and hit the send button.

3. Retain Customers

In the world of real estate, every lead and customer is unique. Therefore, you need to follow up consistently to convert leads into potential buyers and retain existing customers. With CRM, you can use pre-existing templates and automate your follow-up tasks.

You can also schedule emails and messages to your clients and leads. With automated customer service and follow-up, you can enhance customer retention, make new and lasting relationships with clients, and turn potential customers into paying ones.

4. Be Available 24/7

With real estate CRM, you can be available to your customers 24/7 for your customers. It is one of the most sought out benefits of CRM for real estate companies because if you fail to respond to a customer query within 24 hours, the chances of that customer falling into the sales funnel of your competitor increases. Therefore, you might end up losing numerous opportunities.

With the real estate CRM at your disposal, you can give an impression to your customers that you are available 24/7, even on the weekends. You can integrate a chatbot with your CRM or even set up an automatic email responder so the customer can know that their message has been received, and the customer support team will respond shortly.

5. Increase Sales

All the benefits mentioned above translate into increased sales and revenue of the company. Did you know only 27% of the leads that enter a real estate company’s marketing funnel are “sales-ready?”

Therefore, if you want to convert this percentage into customers, you need CRM software to help you target leads on various stages and help close more deals. To increase sales, you require customized drip campaigns to help convert leads into buyers and increase the overall sales figure. And a real estate CRM will help you with that.

Make Your Real Estate Business Agile at a Low-Cost

A CRM is a realtor’s best friend; its ability to integrate data, provide insights, and automate tasks makes it easier to achieve business goals. The right CRM software is agile and responsive; it adapts to the need of the company and grows with it.

If you want to learn how to choose the right CRM software for your business, read our article: Making the right move, choose the CRM that works for your company.